

GET READY TO FLIP THE SCRIPT ON SOCIAL NORMS AND CELEBRATE LIKE NEVER BEFORE!
The International Day of Failure, a beloved global phenomenon that started in Finland, is making its way to Greater Pittsburgh, and we couldn't be more thrilled to bring this transformative event to our community.
Why celebrate failure, you ask? Because it's powerful, liberating, and downright life-changing! This day is all about ditching the polished, picture-perfect versions of ourselves and embracing the beauty of our flops, flummoxes, and full-blown fiascos. It’s in those moments of vulnerability where we find real connection, healing, and often, the seeds of our greatest successes.

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WE HAVE AN INCREDIBLE LINEUP
Workshops
Leading up to the big day, we have one workshop focused on resilience and the other on storytelling. These sessions are designed to equip you with the tools to bounce back stronger and to share your story in a way that inspires and uplifts others.
The Main Event
At the main event, we’re hosting themed breakout rooms where you can dive into stories of failure around specific topics, share your own experiences, and find solidarity with others who’ve been there, done that, and lived to tell the tale.
Featured Storytellers
But that’s not all! The evening will crescendo with our featured storytellers—people who’ve not only scored major public wins but have also faced some tough, not-so-public failures. They’ll take us on a journey through their ups and downs, showing us what it really takes to turn losses into wins.

EBONY EVANS
AKA FARMER GIRL EB
And the cherry on top? Our headliner for the night is none other than the incredible Ebony Evans, also known as Farmer Girl Eb! Ebony has a remarkable story, having started not one but two urban farms with a mission to nourish communities with fresh, whole foods and foster a sense of togetherness. Her journey hasn’t been a smooth one, and right now, she’s in the fight of her life to keep her farms running. This is a story still unfolding, and you’ll have the chance to be a part of it.
Don’t miss out on this unforgettable event that promises to inspire, uplift, and remind us all that failure is just a stepping stone on the path to greatness. Let’s come together, share our stories, and celebrate the beauty of our failures!

SPONSORSHIP OPPORTUNITIES
All proceeds go towards the development of the Buy Any Beans Necessary Mobile Market in partnership with Farmer Girl Eb.
For sponsorship, email: growth@thewellfolk.org
$100 - Lessons Learned
Acknowledgment on our event website and social media, plus a thank-you card from the community.
$300 - Third Times a Charm
All the benefits of the $100 level, plus a featured shout-out during the event and a digital badge to display on your website or social media.
$500 - Never Give Up Hope
All the benefits of the $300 level, plus two complimentary event tickets and your name or logo featured on event materials.
$1000 - Try, Try Again
All the benefits of the $500 level, plus a dedicated post on our social media channels and a framed certificate of appreciation.
$1500 - Pause, Pray, Pivot!
All the benefits of the $1000 level, plus a spotlight in our event newsletter and a feature in our post-event recap video.
$2000 - Setbacks are Setups for Big Wins!
All the benefits of the $1500 level, plus a personalized video message from our team and an exclusive behind-the-scenes tour of the mobile market once it’s operational.
REGISTER NOW



